Why we love Harley Davidson

12 October 2019

The Harley-Davidson brand sums up the aesthetic of the American Dream. They sell you the vision of just you, your heavyweight bike and the open road - described as ‘the ultimate symbol of freedom’ - and if you own one, you’ll just know how well it delivers on its promise.

The Harley-Davidson vision began in 1901 when William S. Harley devised his idea of an engine-run bicycle. By 1909, alongside friend Authur Davidson, the company had released their first bike with iconic 45-degree V-Twin engine design. From then, Harley-Davison began to grow, supplying the US army with bikes for their troops in both World Wars, and expanding their horizon on the civilian biker market thereafter.

By 1945, the company had revamped its brand image from quiet, clean-cut bikes to all-out power machines. Their new consumers? Angry, nostalgic army troops who helped coin the synonymous term ‘chopper’ with the Harley. This new craze, helped by the creation of biker groups like Hells Angels, helped Harley-Davidson’s ‘outlaw biker image’ expand. By the mid-1950s, with the help of heartthrobs like Marlon Brandon and Elvis Presley, this biker image was recognisable on a popular scale.

Models such as the XR 750, built in 1970 has stood the test of time in AMA championships and prove that Harley is more than capable of producing more than just chopper cycles, and was famously used by motorbike stuntman Evel Knievel. During the 1980s, thanks to import tax increase from the Regan era, Harley-Davidson was able to continue manufacturing without the threat of Japanese motorbike companies affecting their sales.

Today, Harley-Davidson has truly stood the test of time and continues to entice bikers who want that ‘traditional feel’ when riding.

Our favourite Harley Davidson models

Harley-Davidson Sportster:

The Harley-Davidson Sportster line has been one of the top-selling bike models produced by the company since 1957.

This bike was a direct response to racing bike competitors from overseas and benefited from its overhead-valve engine design, and is considered one of the best all-round racing bikes ever made.

An easily affordable model for any range of biking activities, you are sure to find a Sportster model to suit your style. Check out what models we’re interested in buying here.

Harley-Davidson XL Sportster:

The XL series Sportster has been in Harley Davidson’s arsenal in various forms since the 1950s and is more of a lightweight bike designed for its agility and speed rather than focusing down on comfort.

At We Buy Used Bikes, we are in the market for 24 different XL Sportster models, which goes to show how this long-standing favourite can continue to be enjoyed long after your time with it has come to an end.

Wrapping up

You can sell your Harley-Davidson to us fast at We Buy Used Bikes. Whether you want a new model or you’re hanging up your motorcycle gloves for good, just fill out our form and we will offer you cash for your used bike.

We have extensive experience with all ranges of Harley-Davidson and can offer you a competitive price. Just simply enter your reg on our website to get started.

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